#Betty la fea telemundo series#

And users aren’t just watching new shows or series, they’re also streaming classic series like “Betty La Fea.” On Netflix, “Mariposa de Barrio,” Telemundo’s 2017 biographical series on the late Jenni Rivera, landed in the Top 10 after coming to the platform in January.Īs the largest producer of Spanish language entertainment, news, sports, and scripted content, how did Telemundo go about it? With a multiplatform approach, serving up a mix of content on different platforms. are watching more content now than before the pandemic started - and they’re consuming on multiple platforms.įor example, streaming on Telemundo’s app doubled last year.

When it comes to content consumption, the majority of Hispanics in the U.S. For example, Telemundo was tasked with the challenge of creating content for two core groups: the Spanish language content consumers, and what Telemundo calls the 200 percenters - they’re 100% American, 100% Latino, looking for that cultural connection.ĭuring the pandemic, Telemundo’s audience wanted to be informed but also entertained to take a break from the constant flood of news and updates about COVID-19. We’ve seen how the need for more content for viewers to engage with has expanded exponentially with our clients. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. It’s no surprise that the pandemic has shifted the way we consume media.

Betty la fea telemundo